Small Business Website
Web Design
Design Problem
The design problem was to create a fun and visually appealing website for Glaze Donuts that captured the brand’s joyful and friendly identity while functioning as a professional eCommerce platform. The site needed to attract both kids and young adults, encouraging users to explore the brand and make purchases easily. It also had to be responsive and optimised for mobile, tablet and desktop to ensure a smooth user experience.
Concept Development
The concept began with designing the website layout and branding in Figma before development in WordPress. I explored playful colours like pink, white and black to reflect sweetness and energy, paired with fun typography to enhance the approachable tone. The layout focused on clear navigation, strong call-to-action buttons and simple user flow to drive engagement and sales.
Design Solution
The final website effectively combines cheerful branding with
functional design. Features such as a testimonial accordion and eCommerce shop were included to improve usability and trust. I applied SEO principles and best conversion practices to enhance visibility and encourage purchases. The result is a vibrant, responsive website that reflects the Glaze Donuts brand while offering a seamless browsing experience for its audience.