Electronic Publication
Digital Media
Design Problem
The design problem was to create an interactive e-pub magazine that combined strong visual design with practical digital storytelling. The challenge was to design a travel-focused publication that appealed to readers interested in adventure and culture while ensuring the layout was easy to navigate and engaging to read. My e-pub centred on travel in Phuket, Thailand, with a focus on creating a bright, immersive and professional layout that reflected the energy and vibrancy of the destination.
Concept Development
I designed a brand identity for the publication titled Travel Atlas, which featured a clean, modern logo to represent exploration and connection. The colour palette consisted of light blue, aqua and purple tones set against a dark blue-black background to create contrast and enhance readability. Each article within the e-pub used a different accent colour through gradients that transitioned from deep turquoise to the selected highlight tone. I also created complementary advertisements for the magazine to enhance realism and provide visual variety.
Design Solution
Using Adobe Illustrator and primarily Adobe InDesign, I developed a fully interactive e-pub that blended function and style. The design included threaded text frames, running headers, clickable buttons and embedded videos to create a professional reading experience. I also incorporated subtle animations and smooth transitions to keep the viewer engaged. The final result was a visually cohesive and user-friendly travel magazine that showcased strong layout design, colour balance and digital interactivity.