Chocolate Box
Packaging | Branding
Design Problem
The design problem was to create packaging for a child-focused chocolate box for Halloween that was visually appealing, playful and event-specific. The challenge was to balance bold graphics, vibrant colours and clear branding while appealing to both children and parents.
Concept Development
I explored how typography, colour and graphical elements could communicate fun and excitement. The logo design incorporated the Finns brand while giving Shocko-late Box a dynamic, stacked layout with drips to suggest goo. I experimented with fluorescent gradient colours and incorporated playful Halloween motifs such as eyeballs, bats, pumpkins, potions, crescent moons and spider webs. Transparent background graphics added depth and subtle spookiness.
Design Solution
The final design features a black box with vibrant fluorescent gradients and lively graphical elements to create a magical and engaging presentation. Using Adobe Illustrator, I refined the logo, textures and overall composition, while also selecting print finishes that enhanced colour vibrancy. The result is a fun, eye-catching chocolate box that captures the spirit of Halloween while appealing to the child and parent market.